Crisis Management · Public Relations

Another One

“How do you reconcile your love for someone with the revelation that they have behaved badly and I don’t know the answer to that, but I do know that this reckoning, that so many organizations have been going through, is important, it’s long overdue and it must result in workplaces where all women — all people — feel safe and respected.” -Savannah Guthrie

Today another celebrity has been accused of sexual misconduct in the workplace. News like this has become so common as of late, but it happens to someone that we liked and trusted it carries with it a lot of mixed emotions. So many Americans invited Matt Lauer into their homes every morning while the drank their coffee and prepared for their day. He was a part of our lives and to hear this is truly heartbreaking.

NBC could not have handled this PR crisis any better. They broke the news with two well-known and beloved women hosts of the Today Show Savannah Guthrie and Hoda Kobt who fought back tears as announced Matt Lauer’s sexual misconduct and termination. Another great way the NBC dealt with the crisis was acting swiftly and transparent. They did not reveal the name of the accuser or the details of what had happened. They did not attempt to hide or cover it up. I applaud NBC for how they handled this situation.  For NBC’s official statement Click Here.

Sadly, I think this still just tip of the iceberg and more accusations will be next. Every is watching and waiting as to who will be next, and hope other companies will follow NBC’s example of how to properly handle this PR nightmare.

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Transparent Communication

The best communication is transparent communication, so that’s what I’ll do. It has been a few weeks since my last. At first, I took a break because of the tragedy that took place in Las Vegas. Then something else happened. A few weeks ago my fiancé called to me tell that father had passed away so I threw everything I could think of in a bag went to be with him and his family.  Before I could start blogging again, I had to share the reason why I stopped. I could not communicate well unless I did that.

Politics

Freedom of…

This past weekend our president’s twitter fingers were at again. So once again I feel the need to address the things that he has said.

This past weekend President Trump attacked our basic human rights that this nation was founded on and my dad fought to protect.  I am an army brat raised to respect this nation and those who serve. All my life I have grown up around the military and have seen the effects that it has on those that serve.

My father and countless others have fought and continue to fight for our rights and freedoms including the right to peacefully protest the national anthem. These athletes are not protesting the soldiers. They are not trying to disrespect those who serve or have served. They are simply trying to shine a light on the things that they see as unjust and they are doing it peacefully. Whether you agree with them or not you have to admit that 1) it is their right, 2) they are getting people to talking about the issues of cops killing young African-American men, and 3) they are not bringing anyone harm.

In additionally for trump to call the players “son of b******” while giving a public speech is crude. A person in public office should never use such language in public and should never attack one’s first amendment right. If our president wants to make Amerca great then he cannot do it by using crude language and attacking people’s right. No matter if agree with the players or not you have to respect their right to protest because when you starting attacking one person’s first amendment rights you attack your own as while. It is a very slippery slope. Click Here to listen to the full speech.

 

Personal Branding

Your First Client Is You

No will trust you to do for them what cannot to do for yourself.

Personal branding is essential in today’s markets. You need start thinking of yourself as your client. Who is your target audience? What is your message? How can you engage your audience? What do want to achieve?

During last week’s #HootChat, Ryan Erskine joined @Hootsuite to give advice on personal branding

 

Once you figure out the direction you want to go then go. Make a step by step plan with specific goals and deadlines.

The only way you can succeed is if you make yourself your own client.  If you need help getting started Click Here

Public Relations

Be A Story Teller

Today’s world has so much noise. There are ads everywhere I look, even in a short 30 second Facebook ad. So how does one get their company to standout? How do you get your target audience to connect with your brand over the thousands of others?

The answer is simple. Tell a story. When you stop trying to sell and instead just tell a story you more people will connect with your brand.

Public relations is strategic story telling. Recently HP launched an ad (see link) for their new product that prints pictures from your phone. They connected with the audience by telling a story of a father and daughter relationship. By the end of the of the ad they had me reaching me for the tissue box. So next time my fiancé drags to Best Buy to check out the latest gadgets the HP device will standout to me because now I am emotionally connected.

Before every campaign ask yourself, “What story do I want to tell?”

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The New Customer Experience

When most hear the phrase customer service, it is followed by thoughts of waiting a long time on the phone just to speak to someone who knows little English and or has to transfer you to someone else. Poor customer service affects how customers view a company. Marketing, advertising, and Public Relations can only take a company so far. Social media is key to customer service. Social media highlights a company’s flaws and strengths. Social media will be a company’s worse nightmare if it has poor customer service. People will share their experiences on social media that will affect the opinions of  their friends and followers.

Every department needs to be educated on likable social media and every in the company needs to be aware of rewards and gifts given on line so that employees will not dismiss customers when they try to claim their reward or discount. The more people educate on likable social media the better social media presence and growth the company will have. It is highly important to have a team dedicated to customer service on social media. Social media is 24/7 and is most active on nights and weekends. In order to be likable the responses must be quick and apologetic.  Although the way customer service is conducted one thing remains the same , the customer is always right. Only now the customer is more influential and has larger platform.